Privacy policy

1. Who we are

Ellie Baker Education Ltd is the data controller for the personal information described in this policy. That means we decide how and why it’s used, and we’re responsible for looking after it.

• Company: Ellie Baker Education Ltd, trading as The Business of Tutoring
• Company number: 13260283
• Registered office: 16 Hearne Drive, Maidenhead SL6 2HZ
• Email: 2ht@businessoftutoring.com

We follow the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

2. What we collect

Information you give us

• Contact details: your name, email address and, if you share it, your phone number.
• Information about your business: what you tell us in our forms, such as when you download the Group Tuition Guide, book a conversation with Mel, complete a Business Breakthrough Audit form or fill in a module check-in.
• Purchase details: what you bought, when, and your billing name and address. Your card details are handled by our payment providers. We never see or store your full card number.
• Programme information: work you share with us for feedback, notes from coaching calls, recordings of live group calls, and messages you post in our client community.
• Testimonials: any feedback or story you agree to let us share.

Information collected automatically

• Website use: pages you visit, your device and browser type, and your approximate location, collected through cookies when you allow them.
• Email activity: whether our emails are opened and which links are clicked, so we can send more useful content.

We don’t knowingly collect information from anyone under 18. Our programmes and resources are for adults running or planning a tutoring business.

3. How we use it and why

The law asks us to name a lawful basis for each way we use your information. Here’s what we do and why.

We never sell your information, and we never use it to make automated decisions about you.

4. Who we share it with

We use trusted service providers to run our business. They only use your information to provide their service to us, under contract, and must keep it secure.

We may also share information if the law requires it, for example with HMRC, or with professional advisers such as our accountant.

5. AI tools

We use AI tools, mainly Claude by Anthropic, to help us prepare, write and organise our work. A person from our team is always behind your coaching, feedback and any decision about you. You can read exactly how we use AI, and how you can opt out, on our How we use AI page.

6. Transfers outside the UK

Some of our providers are based in, or store information in, the United States or the European Economic Area. Where that happens, we rely on the safeguards UK law requires, such as UK adequacy regulations (including the UK Extension to the EU-US Data Privacy Framework) or approved contract terms.

7. How long we keep it

• Newsletter and free resources: until you unsubscribe or ask us to delete your details.
• Purchase and financial records: six years after the end of the financial year they relate to, as the law requires.
• Programme information: while you have access to the programme, and for a reasonable time afterwards in case you return or have questions.
• Enquiries: for as long as we need to help you, and then only as long as is reasonable.

8. Your rights

You have the right to:

• ask for a copy of the information we hold about you
• ask us to correct anything that’s wrong or incomplete
• ask us to delete your information
• ask us to restrict or stop using your information, or object to how we use it
• ask us to transfer your information to another organisation
• withdraw your consent at any time, where we rely on it

To use any of these rights, email 2ht@businessoftutoring.com. We’ll reply within one month. We may need to check your identity first.

If you’re unhappy with how we’ve handled your information, please talk to us first. You also have the right to complain to the Information Commissioner’s Office (ICO) at ico.org.uk or on 0303 123 1113.

9. Cookies

Our website uses cookies. Some are needed for the site to work. Others, for statistics and advertising, are only used if you agree to them in our cookie banner. You can change your choices at any time. Our cookie policy lists every cookie we use.

10. Keeping it safe

Our website uses encryption (SSL). Our team accesses client information through secure, password-protected accounts, and only the people who need it can see it. We choose providers with strong security, and we only share the minimum information they need.

11. Changes to this policy

We may update this policy from time to time. The date at the top shows when it last changed. If we make a significant change, we’ll let our clients know.