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The five pillars of a group tuition programme

This is the framework behind every group programme we help tutors build. Read it in one sitting or one pillar at a time. Keep a notebook nearby: each pillar ends with one small action.

Prefer paper?

Before we start

Perhaps a group has already crossed your mind. Perhaps you’re not sure how to set one up, or you’ve tried one that didn’t quite work out and you’re wondering what to do next.

Wherever you’re starting from, you’re in the right place. When a group hasn’t worked, it’s rarely about you. It’s usually about the structure.

Finding a group model that works took us years of testing and refining. What came out of it is the method we now teach in The 2 Hour Tutor Programme: a simple structure that grows your income without growing your hours. It rests on five pillars. None of them needs to be perfect on day one.

Mel, Terry and Ellie smiling together
Mel, Terry and Ellie. With Kelly, we’re the team behind this guide.
Prefer to work on paper?

Download the printable workbook: every action and reflection from this guide, with space to write, plus the scorecard.

1
Pillar one

Nail your niche

We specialise in order to scale.

A group works when everyone in it wants the same outcome. That means choosing GCSE Maths Foundation or Higher, A level Maths for OCR or AQA, rather than offering everything to everyone.

Narrowing what you offer lets you become known for one thing and get very good at it. It also makes it easier to charge properly, because a specialist is easier to value than a generalist. We’ll come back to that in Pillar 5.

Action

List every type of student you work with, or could work with. Then cross out any that:

  1. don’t bring you much joy
  2. leave you feeling like an impostor
  3. would need a lot of preparation

Choose your niche from what’s left.

A moment of reflectionThis is often where tutors pause. Not because they can’t choose, but because choosing feels like closing doors. Specialising doesn’t limit you. It positions you. It gives you clarity, and clarity is where confident decisions come from.

Want a guided way to choose? The Nail Your Niche planner is a £7 add-on when you get the Group Tuition Toolkit.

2
Pillar two

Create your core curriculum

A course for the content, a live group for the accountability.

Our model takes the content structure of a course and adds the accountability of a live group. Once your niche is clear, mapping the steps your students need becomes much easier.

1:1 tuition gives individual attention, but you’ve probably seen how it can also create reliance on the weekly lesson, with little progress in between. In a 2 Hour Tutor style programme, students watch a short video lesson each week before the live session. They take ownership of their learning, arrive prepared, and the live time goes deeper. The result is a “better than 1:1” experience for them, and a manageable week for you.

Action

With your niche in mind, bullet out the steps your students need to get from where they are now to where they want to be. Those steps become your group curriculum.

3
Pillar three

Keep the structure simple

Before, during and between: three parts that do the heavy lifting.

Three elements work together. Between them they deliver better progress than weekly 1:1 lessons, while saving you hours each week.

Before

Pre-session set-up

Students get the week’s lesson ahead of time. It can be as simple as an email with a video and worksheet, or a student portal. They arrive confident, and you’re not repeating yourself.

During

High-impact group sessions

They already know the “what”, so live time is for the “why” and “how”: questions, misconceptions, discussion, games and breakout rooms. The best of the classroom, without managing a full class.

Between

Personal feedback that doesn’t drain you

Short screen recordings or voice notes students can replay, plus a simple way to message you between sessions. It feels like having you in their pocket.

Action

Pick one tool for each job. In The 2 Hour Tutor Programme we use Vimeo and Slack, but Google Meet and a WhatsApp group work just as well. Jot your choices down:

JobExamplesYour choice
Recording your lessonsLoom, Vimeo, Zoom…
Hosting live sessionsZoom, Google Meet…
Screen-recorded feedbackLoom, Vimeo, voice memos…
Messaging studentsGoogle Classroom, WhatsApp, Slack…
£27Toolkit

The Group Tuition Toolkit

Your next step after this guide. It’s the practical side of all five pillars: our breakdown of the tools we recommend, programme planning templates and the Tutor’s Profit Calculator, so you can turn what you’re reading into a plan.

You can add the Nail Your Niche planner for £7 at checkout.

4
Pillar four

Magnetic messaging

Once you’ve chosen a niche, marketing gets much easier. Instead of wondering which offer to promote or which students to attract, you have one ideal student in mind, and your message stops being mixed. A confused audience rarely buys.

If you already have an email list or social following, you can start seeding the idea of your group programme now. If you haven’t done much marketing yet, start by working out where your niche audience already spends time.

Magnetic messaging is simply empathy, written down.

Picture the challenges your student is facing with your subject, show that you understand them, and give something useful that helps them move forward.

Action

List the ten things you’d most like your ideal students to know about succeeding in your niche (for example, how to approach the GCSE French speaking exam). Each one can become:

  • an email newsletter
  • a social media post
  • the starting point for your own free guide
5
Pillar five

Package-based pricing

It’s a common belief that 1:1 tuition is better value than a group. In practice, 1:1 rates often sit between £30 and £80 an hour. Weekly, for an open-ended period that often runs past a school year, that can come to well over £2,000 per student, before travel or the cost of gaps between lessons.

A well-structured group programme led by a specialist typically sits between £500 and £1,000. For families, that’s a clear saving and a defined outcome. For students, it’s a more efficient way to learn. And for you, it’s a calmer week.

What parents value most is often time.

The right-fit parents are happy to pay upfront for a programme they trust will solve their child’s challenge. What wears them down is the weekly payments, the endless scheduling, juggling activities and cancelling when their child is ill. A package removes all of that.

Play with the numbers

6
£600
3
4

That’s 12 groups a year: 3 live sessions a week, with 12-week programmes run 4 times a year.

A year at these numbers£43,200

At what point does it start to feel exciting?

For illustration only. These figures show how the maths of a group programme works using the numbers you choose. They aren’t a forecast or a promise of what you’ll earn: your results depend on your subject, pricing, marketing, costs and circumstances.

£27Toolkit

Take your numbers further

The Tutor’s Profit Calculator in the Group Tuition Toolkit adds your costs and hours, so you can see what a programme really earns before you launch it.

Action

Say your new price out loud. Does it feel exciting, a little too low, or scary high? Write down why.

Your bonus

See the five pillars in action

Mel walks through pricing, niche, programme design and how the right families find you, with real client examples. Watch it here, or in our app alongside our other free resources for tutors.

  • Around an hour: dip in and out
  • In the app, pick up where you left off
  • Free: you just create an account
The Group Tuition Guide + Masterclass: five foundations for group tuition, plus a free masterclass with Mel in our app
From tutors who joined our programme

What changed for them

Charlotte Crystal

“I replaced my teaching salary in 6 months and am tipping to the point of exceeding it, teaching far less hours.”

Charlotte Crystal, former Head of English, Crystal Clear English Tuition
Anna Meldrum

“What 2HT gave me was clarity, not just on what to create, but why and how.”

Anna Meldrum, Spanish tutor, Soltura Spanish
Kelly Wilby

“I officially have a full group of 6 to start in September.”

Kelly Wilby, Science tutor
Zaynab

“I’m finally the one who’s managing everything and having it go my way.”

Zaynab, GCSE English tutor

Results and income figures shared by our clients are their own experiences. Individual results vary with effort, experience and circumstances, and we can’t guarantee any particular income or outcome.

Bringing it together

Your group tuition scorecard

Let’s slow down for a moment. Score each area from 1 (not yet) to 5 (all in place). There are no wrong answers, and nothing you tap leaves this page.

Three questions for your notebookWhich pillar felt like “yes, I’ve got this”? Which one gave you a little impostor flutter? If you could focus on just one for the next month, which would it be?
Your next step

Which of these tutors feels most like you?

There’s no right answer, and no rush. Each of these is a calm next step from where you are today.

Exploring the idea

You’re like Dani

A brilliant tutor with back-to-back 1:1 lessons and a sense there’s a better way. Curious about groups, not ready to change everything yet. Wants a simple way to explore what’s possible.

Start with the Toolkit£27 · use it at your own pace
Already running groups

You’re like Hajimar

Has run groups, but sign-ups have been slow and something isn’t quite clicking. Ready for expert eyes on the business and a clear plan for what to change.

Start with a strategic reviewBusiness Breakthrough Audit · £97
Ready to build

You’re like Annie

Knows group tuition is the next chapter and wants a clear, structured way to build it, with a team alongside. Likes to see the full picture first, then talk it through.

Explore The 2 Hour Tutor ProgrammeSee what’s included, how it works and the investment

“Not all progress is loud. Some of the biggest shifts are invisible: confidence, clarity, self-trust, identity. If reading this guide has sparked even a quiet sense of possibility, that’s progress. Honour it.”

Ellie Baker, Founder

Ellie Baker
Ellie
Founder
Mel
Mel
Marketing Coach
Terry
Terry
Success Mindset Coach
Kelly
Kelly
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We’re a family-run business school for tutors. We can’t wait to support you with your next step.

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